Remove Cost Center Remove Development Remove Marketing Remove Technology
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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

Instead, our interviews found a willingness to let organizational forms and structures evolve naturally, developing in line with the identity of the enterprise. Business units come and go, but finance, HR, marketing, IT, legal, and R&D seem to last forever. We are not proposing the elimination of functions.

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

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How to Compete When IT Is Abundant

Harvard Business Review

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise. Why is this?

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

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The First Step to Fixing U.S. Manufacturing

Harvard Business Review

But while the largest US firms have seen their domestic revenues grow more than twice as fast as the sector average even in the domestic market, their smaller suppliers—the firms that provide them with the materials and components they depend on—have experienced negative growth. manufacturers are taking notice.

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The Internet Shouldn’t Run on Dirty Energy

Harvard Business Review

This year, the Department of Energy, through its National Renewable Energy Laboratory, found that more than one hundred information and communication technology companies that consume an estimated 1.5% Here’s why now is the time right to invest in renewable energy sources for the internet: Renewable energy can help reduce a cost center.

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3 Mistakes in U.S. Health Care That Emerging Economies Can’t Afford to Repeat

Harvard Business Review

The health care system in the United States, with its technological prowess and massive infrastructure, often serves as a reference point for rapidly developing economies around the world while they build their own medical systems. One major reason for the rapid cost inflation in health care is burgeoning hospital construction.