N2Growth Blog

FEBRUARY 24, 2018

We must be able to discern what role we are expecting digital technology to play within the business. It is only with this understanding that we can establish the necessary linkages required to inform digital technology direction-setting. Indeed, it is not enough to have a vivid and compelling business strategy.

Strategy 170

Strategy Tips Customer Intimacy Strategic Planning 170

Harvard Business Review

SEPTEMBER 23, 2016

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. Online security and customer intimacy go hand in hand. And this customer intimacy can be leveraged to protect your customers.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

JUNE 17, 2015

This seems to be a key question on the minds of not just marketers, but company strategists these days. We have shifted from a competitive landscape in which companies are more exclusively focused on external forces affecting their industries and sectors, to one that has become significantly more customer-centric. Insight Center.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 2, 2018

We don’t expect Amazon or Microsoft or IBM to design, make, and market agricultural tractors, aircraft engines, or MR scanners. That’s much different than digital natives like Airbnb where marketing is more important than technical expertise. Customer intimacy. The Challenges for Digital Natives.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

NOVEMBER 13, 2015

Nevertheless, physical stores do offer customers a number of significant benefits, including immediacy, personal service, and the ability to offer a truly immersive experience. New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning.

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8

Harvard Business Review

MARCH 12, 2014

By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost. Marketing. Retail Technology'

Retail 9

Retail Customer Intimacy Apparel Wireless 9