Measuring the ROI of social media? There’s a laugh, and a joke.
Strategy Driven
APRIL 9, 2012
HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple.
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