Women on Business

JANUARY 19, 2011

I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. Decide ) Decide what your customer experiences will look like. Decide ) Decide what your customer experiences will look like.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Make customer satisfaction the driving force throughout the organization.

Company 74

Company P&L Bottom-up Advertising 74

Chart Your Course

AUGUST 14, 2012

As the economy rebounds businesses are focusing on making their organizations better places to work. According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Do your employees feel their job gives them meaning and a purpose for working in your organization?

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

APRIL 19, 2016

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. How can an organization create a cross-functional social media team? From this research, organize a new system.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JUNE 26, 2017

But in fact, it’s having a distinct corporate culture — not a copycat of another firm’s culture — that allows these great organizations to produce phenomenal results. And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like.

Brand 8

Brand Company Operations Merchandising 8