Customer Loyalty Influence Innovation Organization 
N2Growth Blog
DECEMBER 8, 2023
Maintaining strong internal and external relationships, influencing organizational changes, and fostering a culture that embraces innovation are all paramount. A successful CCO must harness these skills to drive commercial strategies, innovate processes, and navigate increasingly complex business environments.
Strategy Driven
AUGUST 14, 2013
The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.
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N2Growth Blog
NOVEMBER 15, 2010
Fear based motivations don’t instill loyalty, create trust, build morale, inspire creativity, attract talent, or drive innovation. when things get tough, or other opportunities present themselves, your employees will cut-and-run at the first option that comes their way because you have failed to earn their loyalty.
Harvard Business Review
MARCH 10, 2015
This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?”
Harvard Business Review
SEPTEMBER 8, 2011
Rather than focusing their efforts on improving the company's products or customer experience, employees tend to devote more time and energy to explaining or criticizing the metric itself. The creativity that should be going toward finding innovative ways to wow customers often finds a different and more dangerous outlet.
Harvard Business Review
DECEMBER 29, 2011
Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. Oh look, a squirrel! Video interview. Audio podcast.
Harvard Business Review
AUGUST 5, 2014
Digitally enabled tools and processes have altered what and how a business sells, flipped the tables on the typical customer relationship, introduced a glut of new channels and competitors, and made it harder for organizations to break through the “noise.”. Customer journeys are complex and crisscross the organization.
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