Strategy Driven

APRIL 27, 2024

Training and Support Systems Training and support from the franchisor can dramatically influence the success trajectory of a franchise operation. Technology Integration in Franchises The infusion of technology into franchise operations is an accelerating trend redefining industry standards.

Franchising 107

Franchising Strategy Exit Strategy Entrepreneur 107

N2Growth Blog

DECEMBER 8, 2023

Maintaining strong internal and external relationships, influencing organizational changes, and fostering a culture that embraces innovation are all paramount. They must oversee revenue generation and harness data insights, technology advancements, and innovative thinking to improve commercial functionalities.

Trends 293

Trends Business Model Execution Marketing 293

Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Why are businesses gravitating toward micro-influencers? Automation tools can be used to respond instantly to common questions.

Trends 97

Trends Marketing Succession Content 97

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. New technology - speech jamming. Reputation requires consistency. Brand does also.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. A profitable repeat customer?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation. We are on the cusp of a new business era.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 11, 2015

Facebook has similarly leveraged the News Feed for general purpose voter information tools on Election Day in the United States. Still, we’re entering a brave new world where the creators of technology platforms can activate billions of users to specific political action of their choosing.

Politics 8

Politics Real Estate Morale Business Model 8