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Leading Above The Line

N2Growth Blog

The constructs of this video compose a visual I developed more than 20 years ago, and the interesting thing is that it’s applicationally as sound today as it was back in 1988. Watch This Video I hope it provides a new perspective on the leadership vs. management argument. Put simply, CEOs must learn to both lead and manage.

Tactics 305
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How to Reach Your Target Customers More Effectively

Strategy Driven

Start with the Process of Defining Your Target Audience. It’s certainly one of the most difficult tasks you’ll face and there’s no easy way to do it. But there is a wide range of techniques you can make use of and take advantage of when you want to reach the right people. Learn more about that below.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. Jacoway "I leverage my avid love of learning and mastery of online technology to facilitate career management for trend-setting professionals who strive to be dynamic and high achieving in their business."

Brand 68
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How My Company Hires for Culture First, Skills Second

Harvard Business Review

No two organizations' hiring processes are alike. No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. Obviously, you need different criteria to assess if people possess the skills needed to succeed in different positions.

Skills 15
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Help Your Team Spend Time on the Right Things

Harvard Business Review

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. But steps can be taken by managers to overcome this dynamic and better leverage organizational time. It’s the one organizational resource that is neither expandable nor renewable.

Team 8
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Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. Unless line managers and finance really believe in the link between customer feedback and business outcomes, your incentive system won't last long. Processes and tools for understanding root causes.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase. Look for measures that matter. CPG manufacturers in particular can use analytics to make all of their digital D2C channels better.

Retail 8