Development Film Marketing Maturity 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy?
Harvard Business Review
FEBRUARY 5, 2016
The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.
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Strategy Driven
APRIL 27, 2020
Product placement or recommendations in videos for affiliate marketing partners. Vimeo – grow your business with video creation, hosting, and marketing tools. Clearly define your niche and target market. That demographic sliver of the world’s web traffic is your target market. Instagram TV (IGTV) – Videos for Instagram.
Strategy Driven
JUNE 22, 2012
Business development. This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. Running the business. Body of Knowledge. The Big Picture. Self-promotional brochures.
Harvard Business Review
MAY 11, 2018
Today, in most mature markets, it’s more than 90 percent automated, yet it is still one of the most expensive and space-intensive sections of the factory. Clearly, there has to be a better way to paint a car, but to make that operation more efficient and take cost out will require the development of a new process.
Harvard Business Review
OCTOBER 24, 2017
Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Developing the Global Leader. Willing to Take Chances. “He let them play it out.
Harvard Business Review
SEPTEMBER 8, 2016
Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. By 1993 the company had $1.3 billion in revenue.
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