Strategy Driven

FEBRUARY 7, 2011

Perfect your marketing mix and win with …And the Clients Went Wild! The truth is, candidates with well-developed skills, a lot of working world experience, and the right attitude are exactly what you should want. Instead, find out about his current motivations and the goals he has for the position. Do what works!

Wilde 50

Wilde Newsletter Marketing Motivation 50

Harvard Business Review

JULY 25, 2017

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix. Marketing ROI is a straightforward return-on-investment calculation.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

DECEMBER 24, 2015

The Content Marketing Institute reports that social media marketing can help B2B brands build awareness and showcase their expertise. McKinsey points out that social media is a great place for B2B marketers to uncover early intelligence on competitor developments and on customer problems, needs, and beliefs.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

MARCH 29, 2013

There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. Next, they find a positioning that goes beyond describing product attributes to address the motivation.

Advertising 8

Advertising Glocalization Globalization Brand 8

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JULY 15, 2014

Making these past and present narratives accessible to current and future audiences is an important role because it captures the spirit of the organization and uses that to develop an even stronger brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

MARCH 14, 2013

My dear friend AG Lafley and I have written a book called Playing to Win: How Strategy Really Works and we are gratified by all of the positive reviews — The Economist, the Financial Times, Fortune, etc. Even on Amazon.com, the reviews have been 100% 4's and 5's. But sometimes those 4's inspire a blog post.

Marketing 8

Marketing Strategy Company Definition 8