Harvard Business Review

MARCH 30, 2016

However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Over the centuries, firms have used hybrids to manage periods of difficult transition.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

NOVEMBER 4, 2011

He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down. It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

SEPTEMBER 14, 2011

The Indian firms we studied promote diversity in their R&D management by hiring external talent to build and oversee their global innovation network. Suzlon's head of technology is John O'Halloran, a former Cummins Engine executive who now leads Suzlon's 500-strong global R&D team out of Hamburg. and the U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JUNE 15, 2017

Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. 5 — It’s a Long Game.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

MAY 30, 2014

Social Media Gets Physical Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Adweek The Colombian office of the Leo Burnett ad agency has designed a plastic Coke bottle with a cleverly engineered cap that can be opened only when it’s fitted together with another Coke bottle’s cap and twisted.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. There is not a "thing" to manage. Is a business built on volunteers manageable?

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

NOVEMBER 24, 2010

Theyve been finely engineered, instead, to do. For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8