N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters. To extend marketing efforts. To build trust. To make money.

Blog 302

Blog Early Adopters Niche Marketing Magazine 302

Harvard Business Review

AUGUST 8, 2013

Market leaders and fast followers seek transformational change; cautious adopters and laggards dip their toe into incremental change. Market leaders and cautious adopters proactively seek change; fast followers and laggards take a reactive approach. Organizational DNA. See accompanying chart.)

CIO 8

CIO Succession Fast Follower Chief Information Officer 8

Harvard Business Review

APRIL 3, 2017

For example, Uber made a Where to Play choice that included China because it’s a huge and important market. Despite what many think, there are not generically great ways to win — e.g., being a first mover or a fast follower or a branded player or a cost leader. But it didn’t work in the Where to Play of China.

First-mover Advantage 14

First-mover Advantage Retail Strategy Pharmaceuticals 14

Harvard Business Review

MARCH 15, 2016

The idea is to fast-forward a project, so you can see what the end result might look like and how the market will react. By the end of the week, it had tested a prototype with this group and gotten enough positive feedback to move forward with the project. Sprints encourage fast follow-up.

Consensus 8

Consensus Hotels Project Fast Follower 8

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. Ricardo chuckled. “They know they’re being watched,” he said.

Case Study 9

Case Study Price Brand Focus Group 9

Harvard Business Review

APRIL 18, 2012

There is a much more important change in the global distribution of power underway, and the play for leadership of the World Bank signals that emerging markets will be increasingly bold in asserting their views about the management of the global economy. That's correct so far as it goes —but it doesn't go nearly far enough.

Globalization 11

Globalization Banking Restructuring Politics 11

Harvard Business Review

AUGUST 31, 2011

Further, while some start-ups legitimately have the potential to change the world, many more are fast followers looking for a "quick flip." Corporate innovators have an incredible ability to affect change in a positive way. Sure, there are entrepreneurs like Mason or Zuckerberg who win big. Corporate innovation?

Innovation 14

Innovation Health Care Entrepreneur Fast Follower 14