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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 278
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‘Good’ Is Not Enough

Lead Change Blog

And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. J amey Lutz is a customer experience thought-leader with more than 20 years of leadership tenure across numerous industries. Customers simply have too many choices to take their business elsewhere.

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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. The Digital Marketer: Benchmark & Trends Report 2012.

Forrester 197
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'Good' Is Not Enough

Lead Change Blog

And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. J amey Lutz is a customer experience thought-leader with more than 20 years of leadership tenure across numerous industries. Customers simply have too many choices to take their business elsewhere.

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Are We Experiencing A Technology Tsunami?

Rich Gee Group

What’s the impact on organizations like Symantec (virus), Gartner/Forrester (advisory), HP (printing), and Microsoft (operating systems)? Is the same thing happening in the tech industry and all ancillary organizations who attach themselves like barnacles to tech? If so, what is the impact on the industry? Is it getting cheaper?

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Experts Offer Advice For How To Lead During 2021

Eric Jacobson

Today, the following expert business and leadership book authors shared their advice for how to effectively lead during 2021. and Ignite Your Leadership Expertise “Lead with authenticity, empathy and vulnerability. But as you grow, you’ll need specialists on the team: great salespeople, creative marketers, and robust techies.

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Distinguish Yourself from the Market, Not Just Other Applicants

Harvard Business Review

If you're an experienced professional, it can be tough to find a job in today's market. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession. John McCarthy of Forrester Research predicts that at least 3.3 Find a market niche. But they weren't. Become a contractor.