The Right Entry Point for Emerging Markets
Harvard Business Review
MARCH 12, 2012
I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. After all, the World Bank estimates that the number of middle class consumers in emerging markets will jump from 420 million today to more than 1.2
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