Strategy Driven

AUGUST 14, 2013

The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen. The core of the innovative service strategy must include rethinking the authority of the front line—the venue for in-the-moment inventiveness. Television has become both high definition and multi-media.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

Strategy Driven

MARCH 18, 2011

The crisis that started in the housing markets has unearthed a series of cascading consequences that few companies were prepared to handle. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Innovation on a budget. Innovation on a budget.

Tools 56

Tools Black-Scholes Magazine Rogers 56

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. But, as a marketing consultant who is putting my own theories to the test as I work to drive sales of my first book , it's become clear to me that many companies have needlessly forsaken some marketing strategies that still have life in them.

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Strategy Driven

JANUARY 26, 2011

A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor. This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. And it does not stop there.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

NOVEMBER 22, 2010

Each morning at my hotel I received the China Daily , the countrys main English-language newspaper. The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad. Each morning at my hotel I received the China Daily , the countrys main English-language newspaper.

NGO 14

NGO Chemicals Guidelines Telecommunications 14