Harvard Business Review

MARCH 12, 2018

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. He hired salespeople and marketers from Google, who transformed Volvo’s use of technology and social media in those disciplines.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

DECEMBER 30, 2016

That is, the applications outsourcing team revisited, rethought, and road-mapped how to best turn a valued internal process into a viable business platform. Challenging people to visualize processes as platforms completely changes how trade-offs between innovation, optimization, and user experience are debated and discussed.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

FEBRUARY 14, 2012

Because it has shown up in bits and pieces, via freemium models, crowdsourcing, online communities, virtual workforces, social networks, and so on, it is easy to miss how much the overall context has changed for the way value is created. How does this work? Mass markets were a convenient fiction created by mass media.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

DECEMBER 19, 2011

For mass market retailers who understand this and react quickly, this upheaval is survivable. With technology making both pricing and assortment choices transparent for the consumer, there is less and less incentive to buy from a physical store when a better price can be found online.

ROIC 12

ROIC Retail Mass Marketing Price 12

Harvard Business Review

FEBRUARY 27, 2013

In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. This TED talk will get you thinking differently about the work space that you create, the people that you hire and how you motivate them.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. That's how many people around the world live on about a dollar a day. How do we do that? Triple the U.S. population by three.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15