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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

There are fewer marketing majors at the controls of marketing decisions than ever before, as the skills needed to participate in the revolution have been redefined. These skills are now reaching beyond data analysis to encompass information architecture, application development, and technology project management.

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Why Are We Still Classifying Companies by Industry?

Harvard Business Review

They have expanded far beyond the “Information Technology” tag attached to them by GICS. Today, technology is just a standard part of corporate infrastructure, like operations or marketing. But Information Technology doesn’t seem like the right category to group them into.

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How to Get More Value Out of Your Data Analysts

Harvard Business Review

If you want to put analytics to work and build a more analytical organization, you need two cadres of employees: Analytics professionals to mine and prepare data, perform statistical operations, build models, and program the surrounding business applications. You can be a scratch golfer or ace tennis player while still an amateur.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

DIG is responsible for emerging technology, collaboration methods and technology (e.g., Improving Operational Efficiency. The spread of capitalism and the associated growth in emerging markets provide organizations of all sizes with an opportunity to participate in globalization. Participating in Strategy Formulation.

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Why CIOs Make Great Board Directors

Harvard Business Review

” Often, says Modruson, that sophisticated expertise comes down to one fundamental skill, which is to ask the right questions of the internal CIO: Are we spending enough? “I would push for someone who has deep technical skills and who is business-savvy and a good storyteller,” says Feld.

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Three Examples of New Process Strategy

Harvard Business Review

A second major trend in the world of work is that low-skilled jobs are going away due to automation, while all jobs are becoming more analytical as " big data " provides workers with more information to make decisions. Participation rates are much lower at most other companies than at Nationwide. Process Strategy 2.0

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A Role for Specialists in Resuscitating Accountable Care Organizations

Harvard Business Review

As primary-care-based ACOs, or for that matter any health care organizations operating under global-risk contracts, begin to form around the country, they must address the challenge of managing the cost of specialty care through a combination of disease prevention and reduction of specialist utilization.