Kaplan Marketing Process Technology 
Leading Blog
DECEMBER 15, 2021
We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. Emerging technologies, changing demographics, the data economy, automation, and other trends-the undercurrents of radical, systemic change-are crashing into each other.
LDRLB
MAY 8, 2013
The most innovative companies pull the right levers to create a culture that leads to exploration, experimentation, and the innovations that positively surprise the market, create competitive differentiation, and drive growth. Innovation Leadership creativity innovation kaplan organizational culture' So how do you do it?
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LDRLB
JULY 17, 2012
Christensen calls these attributes “discovery skills” which are all focused on the front-end of the innovation process related to identifying new opportunities. Leaders who possess the unyielding intention of creating breakthroughs give themselves a leg up by ensuring everything they do adds a completely new level of value to the market.
LDRLB
APRIL 23, 2012
This is a guest post form Soren Kaplan. Whereas innovation used to be all about research & development, technology, and product or service innovation, what’s required for innovation today goes far beyond the traditional nuts and bolts. Innovation is a continuous process of invention and reinvention.
LDRLB
APRIL 23, 2012
This is a guest post form Soren Kaplan. Whereas innovation used to be all about research & development, technology, and product or service innovation, what’s required for innovation today goes far beyond the traditional nuts and bolts. Innovation is a continuous process of invention and reinvention.
Six Disciplines
APRIL 27, 2011
” (Sam Decker, Decker Marketing). The book is filled with concrete examples, processes and checklists that will help a business owner in creating a successful business.” ” (David Daniels, Business & Technology Reinvention). ” (David Daniels, Business & Technology Reinvention).
Strategy Driven
JULY 13, 2011
It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.
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