Harvard Business Review

MARCH 22, 2017

In the past, marketing measured success by sticking to budgets and winning creative awards. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. They realized they had to think beyond marketing as promoting an existing product.

Creativity 13

Creativity Marketing Agility Budgeting 13

Six Disciplines

JULY 14, 2011

The six fundamental disciplines involve strategy, planning, organizing, executing, innovating, and organizational learning. In this discipline, we help you to systematically review and renew your mission, values, market segments, competitive position, strategic position, vision, and agreeing what to stop doing.

SWOT 103

SWOT Market Segmentation Benchmarking ROI 103

Harvard Business Review

JUNE 24, 2015

In this adaptation from the new book, Your Strategy Needs a Strategy (HBR Press, 2015), BCG strategy experts make sense of the all the different, and competing, approaches to strategy: Which strategy is right for your business? How do we simultaneously implement different strategies across different business units?

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

AUGUST 8, 2014

A similar proposal to Split Finance would likely have been rejected out of hand by organization leaders (and Harvard Business Review editors), because its obvious that the Finance function must fit the organization strategy and leader capabilities. Human resources Leadership Talent management'

Charan 14

Charan Finance Human Resources Supply Chain 14

Harvard Business Review

OCTOBER 19, 2012

Don't rely on a single India strategy. We commonly see European and American companies assign an India market entry initiative to their Hong Kong, Shanghai or Beijing office. American companies have a tendency to send expat Indians in the US to manage their India operations. It's beneath her class.

Marketing 15

Marketing Market Segmentation Retail Travel 15