In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Your job is to choose a company with a buoyant culture and leadership that’s not afraid of change. Leadership.

CEO 150

CEO Mass Marketing Class Brand 150

Leading Blog

MARCH 3, 2015

Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models. Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Leadership Partnership. Taking a Relative View of Risk.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

CO2

JANUARY 2, 2011

Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. These are: Customer Segments – An organization serves one or several customer segments. It seems that they are adapting their work from Micheal Porters 5 forces. This final chapter puts it all together.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

NOVEMBER 17, 2015

With a strong, competent, and independent chair able to step in and assume responsibility (and possibly act as interim CEO), a company in a crisis that destroys its leadership is better placed to navigate the storm. Hayward’s leadership had contributed to BP underplaying safety its U.S. Take the case of BP.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

JULY 22, 2015

Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience. The best strategy, the researchers say, is for leaders to adapt their approach to the specifics of the project.

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

JUNE 15, 2017

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market. 4 — Strategy Also Needs to Be Based on Volume and Scale.

CEO 8

CEO Long-term Short-term Mass Marketing 8