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REI Sets The Example For Creating And Living Core Values

Eric Jacobson

You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors. So what makes it different at REI?

Reis 69
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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

Images: Alastair Staley Share Share to Twitter Share to Facebook Share to LinkedIn Share via email CMI’s new president Fiona Dawson CMgr CCMI on good and bad management; the leaders who inspired her; and helping managers navigate climate change Back in 1988, Fiona Dawson arrived at Mars for a graduate trainee role. She was 21.

Reis 104
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A Monster of an Idea

In the CEO Afterlife

With forty years in the saddle, hundreds of dusty trails and a few fistfights along the way, I have an oasis of management insight in which to draw. For brands that are not first-in, conventional wisdom suggests creating a better product than the leader. However, the energy drink category is not about product differentiation.

Reis 240
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More than One Way to Organize a Business

Thin Difference

Holacracy is a way of structuring and running organizations that replaces the conventional management hierarchy. Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Key Elements of Holacracy.

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Sell Your Product Before It Exists

Harvard Business Review

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

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Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season. Competing on price also produces less of an advantage now.

Retail 8
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Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

Harvard Business Review

Another approach is to focus on the story of each product, as happens in L’Occitane en Provence when customers encounter associates. Consider what I think is the best new retail format in ages: Eataly. Even Starbucks started out as a manufacturer before Howard Schultz turned it into an experience stager.) Recreational Equipment Inc.