article thumbnail

The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

 He is struggling to understand why it is that HR is not considered a core function of a an organization like sales, marketing, or operations when it is afforded the opportunity to "direct, deliver, and develop" the employee talent necessary for the company to achieve its goals.  Why?  Why?

Blog 124
article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 14
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Things to Remember as You Change the World

Persuasive Powerhouse

In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. Home Who We Are What We Do Services Contact My Favorite Blogs All Things Workplace Bob Sutton – Work Matters Brain Leaders and Learners Bret L. Patience and perseverance. You must have both. Together, and at the same time.

Greenleaf 214
article thumbnail

Author Interview: “The 8 Essential Skills for Supervisors and.

Persuasive Powerhouse

and Gretchen Johnson of Virtual Wordplay Marketing Communications for a few years, a caring and supportive group of individuals who have helped each other without reservation to be successful in business and in life. And he and I have participated in a fabulous monthly Master Mind group with Jan Andersen of Beyond Words, Inc.

Skills 181
article thumbnail

Are We Responsible for Bad Leadership?

Persuasive Powerhouse

We may be snowed by the public relations machine that “markets” a poor leader. Home Who We Are What We Do Services Contact My Favorite Blogs All Things Workplace Bob Sutton – Work Matters Brain Leaders and Learners Bret L. We might simply vote without doing our homework first. Worse yet, we may not vote for anyone.

article thumbnail

Beware of Innovations from Daily-Deal Sites

Harvard Business Review

Decades' worth of academic marketing research has repeatedly shown that price promotions are fraught with danger and are suitable only for very specific purposes under special circumstances. And often steep ones at that. Dholakia is the William S. Mackey, Jr. and Verne F.

article thumbnail

It's About What Matters

Persuasive Powerhouse

When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. Home Who We Are What We Do Services Contact My Favorite Blogs All Things Workplace Bob Sutton – Work Matters Brain Leaders and Learners Bret L. Energy levels are also affected.