8 Assumptions and 8 Questions about Innovation

First Friday Book Synopsis

Randy's blog entries Adaptation Exaptation Innovation: Processes and Environments That Invite Successful Innovation Bernd Schmitt Gary Hamel Roger Martin Steven Johnson Tom Kelley Twyla Tharp

Saturday’s Quote – Al Schmitt on Teamwork

Management is a Journey

– Al Schmitt. Great teams set aside personal agendas to focus all their resources on a common goal. Leadership motivation organizational productivity performance management

Trending Sources

Experiential Marketing: A book review by Bob Morris

First Friday Book Synopsis

Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&# Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H.

The Entertainment Economy: A book review by Bob Morris

First Friday Book Synopsis

Bob's blog entries experiential marketing Bernd Schmitt B. The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives Michael J. Wolf Crown Business (1999) Note: I read this book when it was first published and recently re-read it, curious to know how well its core concepts have held up since then. My conclusion is that they have held up very well. If anything, [.]. Joseph Pine James H.

Brand Sense: A book review by Bob Morris

First Friday Book Synopsis

Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Free Press (2005) The Interdependence of Branding and Sensory Awareness Note: I read and reviewed this book when it was first published and re-read it again in combination with reading Eric du Plessis’ recently published book, The Branded Mind: What Neuroscience Really Tells Us [.].

Brand 16

Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?

Harvard Business Review

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm.

NPV 5

Our Unhealthy Obsession with Winning

Harvard Business Review

You can't help but feel the heartbreak when an Olympic athlete falls just short of winning: Taylor Phinney missing a medal by inches in Olympic cycling; Allison Schmitt losing the gold medal by 3/10ths of a second in the 400 meter freestyle in swimming; four U.S.