8 Assumptions and 8 Questions about Innovation

First Friday Book Synopsis

Randy's blog entries Adaptation Exaptation Innovation: Processes and Environments That Invite Successful Innovation Bernd Schmitt Gary Hamel Roger Martin Steven Johnson Tom Kelley Twyla Tharp

Saturday’s Quote – Al Schmitt on Teamwork

Management is a Journey

– Al Schmitt. Great teams set aside personal agendas to focus all their resources on a common goal. Leadership motivation organizational productivity performance management

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Experiential Marketing: A book review by Bob Morris

First Friday Book Synopsis

Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&# Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H.

The Entertainment Economy: A book review by Bob Morris

First Friday Book Synopsis

Bob's blog entries experiential marketing Bernd Schmitt B. The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives Michael J. Wolf Crown Business (1999) Note: I read this book when it was first published and recently re-read it, curious to know how well its core concepts have held up since then. My conclusion is that they have held up very well. If anything, [.]. Joseph Pine James H.

Brand Sense: A book review by Bob Morris

First Friday Book Synopsis

Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Free Press (2005) The Interdependence of Branding and Sensory Awareness Note: I read and reviewed this book when it was first published and re-read it again in combination with reading Eric du Plessis’ recently published book, The Branded Mind: What Neuroscience Really Tells Us [.].

Brand 16

Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?

Harvard Business Review

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm.


Our Unhealthy Obsession with Winning

Harvard Business Review

You can't help but feel the heartbreak when an Olympic athlete falls just short of winning: Taylor Phinney missing a medal by inches in Olympic cycling; Allison Schmitt losing the gold medal by 3/10ths of a second in the 400 meter freestyle in swimming; four U.S.