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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth.

Directory 167
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Genecians Journey Into Corporate Giving

Mills Scofield

Often considered the “Mother of Cause Marketing”, Ms. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. Michael Klynstra, Marketing Director. Tony McClain, Client Partner.

Ryan 130
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Diary of a mid-career job seeker: 9, 800, 20, 10, 5, 2, 3, 1

Roundtable Talk

Fast Friday with Chris von Baeyer of the Ariel Group → Diary of a mid-career job seeker: 9, 800, 20, 10, 5, 2, 3, 1 Posted on May 27, 2010 by LeaderTalker | 1 Comment Fans of LOST will no doubt recognize the significance numbers can play in shaping lives. ← Stuck in the Middle: Is Ageism derailing your move from Director to VP?

Career 37
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Coping With Change in Emerging Markets

Harvard Business Review

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

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Branding in the Digital Age: A Practical Application

Harvard Business Review

This first one is based on David Edelman's " Branding in the Digital Age ," a popular article from our December 2010 issue. When we asked David to describe a company's experience that would help answer these questions, he gave us this case of a commercial lighting business that changed its go-to-market approach based on the CDJ.

Brand 12
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The Pricing Strategy that Can Save Brick and Mortar Stores

Harvard Business Review

As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. percent increase over the previous year.

Price 14
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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. It's the same inertia we saw in the early days of the internet. Think of Yahoo!,

Brand 11