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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business Review

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. ” message and think, Hey, maybe it’s time for a change.

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Give Your Organization a Work-Life Vision

Harvard Business Review

The Families and Work Institute’s 2014 National Study of Employers finds that, compared to six years ago when it conducted the same survey, several numbers have moved in the right direction: Employers have continued to increase their provision of options that allow at least some employees to better manage the times and places in which they work.

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What It Will Take to Fix HR

Harvard Business Review

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

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The Growing Business of Marijuana

Harvard Business Review

Technology, marketing, retail, HVAC, construction, and manufacturing pros. billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. Companies are beginning to expand beyond their home markets and into other states. And more are joining every day. The list goes on.

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When Investors Want to Know How You Treat People

Harvard Business Review

Japan’s Ministry of Economy Trade and Industry published The Ito Review in 2014 which points to integrated reporting as a way to combat “short-termism.” The hope is that deeper reporting on human capital will motivate leaders to make more rigorous decisions about talent (including individual and organizational capability).

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How Boards Can Innovate

Harvard Business Review

To that end, Diebold recruited a new CEO in 2013, Andy W. Sandy Ogg, an operating partner in Blackstone’s Private Equity Group, had previously served as a senior vice president for leadership and learning at Motorola and chief human resource officer at Unilever. How Samsung Gets Innovations to Market.