Harvard Business Review
MAY 10, 2018
While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).
Strategy Driven
JUNE 5, 2014
As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight.
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Harvard Business Review
DECEMBER 14, 2018
As a result, many B2B companies remain stuck in a stalemate. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Minimize Pain.
Harvard Business Review
APRIL 4, 2014
Them” were the majority of managers who didn’t get what design was all about in the first place. And with good reason: From Target to Uber, business managers everywhere are starting to understand that the strategic use of design is making a difference in achieving outsized business results. ” Design Strategy'
Harvard Business Review
AUGUST 4, 2017
The idea of boomerang employees — workers who voluntarily leave a job at an organization and then rejoin that same organization at a later date — is gaining more and more acceptance from hiring managers and in the labor force. The experience has also had a positive impact on how she manages. ” Onboard. And she did.
Harvard Business Review
JUNE 30, 2015
Inside the company, we sometimes refer to this initiative as “The Death of McKinsey,” an identifier not-so-loosely inspired by a blog post from Gordon Ritter and motivated further by a 2013 Clayton Christensen HBR article. Slowly but surely, these same techniques are being brought to the B2B space, and to health care.
Harvard Business Review
NOVEMBER 15, 2013
Jack Ma, founder of Alibaba, the world’s largest online B2B global trading marketplace, is probably the most obvious choice. Can you, in fact, name ten Chinese entrepreneurs who you think dream dreams big enough to be likely to build the future? Can you name five? For those operating in China, this is, indeed, a quandary.
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