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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging.

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Rethinking the Bank Branch in a Digital World

Harvard Business Review

More US bank branches closed in 2013 than ever before. Rather than going the way of Tower Records, leading banks are reinventing themselves with innovative mashups of digital technologies and physical facilities, a combination we call “digical.”. More than 85% of retail banking transactions are now digital. In our view, no.

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Using IoT Data to Understand How Your Products Perform

Harvard Business Review

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. The call center logs customer complaints. Insight Center. Sponsored by Accenture.

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How Life Insurers Can Bring Their Business into the 21st Century

Harvard Business Review

years in 2013. Changing customer behaviors driven by digital technology have altered the way consumers want to buy. Developing customer-oriented offerings. Some companies are using analytics to streamline the sales process and develop new products. Customers Product development Sales' years in 1950 to 81.1

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How Companies Are Benefiting from “Lite” Artificial Intelligence

Harvard Business Review

At the high end of artificial intelligence are systems like cognitive computing that are allowing driverless cars and other machines to develop the capacity to learn from their experiences in the world — by incorporating nuances, remembering outcomes, and adapting to mistakes. (A First, let’s get our bearings.

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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. And that really is on the backs of marketing.”

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

In 2013, only 8% of the companies in this annual benchmarking survey received a top grade from their customers — and that''s a pathetically low number in comparison to the amount of professed innovation in the industry. Other companies pray that technology can save them. But technology for technology''s sake can end in disaster.