How to Compete Like the World’s Most Innovative Leaders
Skip Prichard
JULY 22, 2019
For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?)
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