2013 Development Marketing Public Relations 
Women on Business
DECEMBER 21, 2012
Right now, the idea of kicking butt in 2013 is probably the last thing on your mind. But come January 2, when that alarm clock goes off, you’re going to feel a lot better about facing the New Year with a blueprint for success. With that in mind, the best thing you can do for yourself in that first week is to keep your schedule light.
The Horizons Tracker
MARCH 14, 2023
in 2013, compared to 2.5% “Communicating to a wider audience seems therefore to be more of a developing norm with enthusiastic early adopters than a widely exercised practice. A recent exploration of the German economy by the University of Maastricht showed just how big a problem this is, with productivity growth of just 0.3%
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Leading Blog
FEBRUARY 19, 2014
I was struck not only by their disciplined approach but also by their freedom to discover, develop and design within broad operating parameters—conditions I did not typically associate with large, for-profit corporations. Michigan), is president of Eich Associated , a marketing and public relations consulting firm.
Harvard Business Review
APRIL 19, 2016
Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.
Harvard Business Review
JULY 30, 2015
A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.
Harvard Business Review
MAY 15, 2017
Spurred by an aging population, increases in chronic disease, and technological breakthroughs, the electronic medical device market is poised to reach an estimated $398 billion in 2017. For example, in 2013, the average age of an MRI scanner in the U.S. Such devices are becoming more and more common in health care.
Harvard Business Review
OCTOBER 13, 2014
The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.
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