Remove 2015 Remove Apparel Remove Innovation Remove Marketing
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. The inaugural version of our Top CHRO List was published on Forbes in 2015. Selection Methodology.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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10 Sustainable Business Stories That Shaped 2015

Harvard Business Review

The year 2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. Here are eight cross-cutting themes and stories from 2015 that are driving us toward a sustainable world (and two that are doing the opposite): 1. in the first six months of 2015, 70% was renewable.

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Luxury Brands Can No Longer Ignore Sustainability

Harvard Business Review

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. But according to a new report, 2016 Predictions for the Luxury Industry: Sustainability and Innovation , that sustainability gap is closing fast.

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Growth Needs to Come from the Entire Company

Harvard Business Review

Consider the sports apparel company Under Armour. In everything it does, the company pays as much attention to its growth engine — its ability to manage innovation and launch consistently valuable products — as in any particular garment or device it sells. Where are the markets with opportunities?

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How to Strengthen Your Reputation as an Employer

Harvard Business Review

Imagine, for example, being promised a culture of innovation only to have every new idea you put forward dismissed. Take outdoor apparel retailer Patagonia. They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. Let Your People Do the Talking.

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Store Brands Aren’t Just about Price

Harvard Business Review

These purpose driven supers felt an extraordinarily deep level of emotion for the retailer brand at levels typically associated powerful lifestyle brands in apparel and luxury goods. Savings of 25% equal $1,000, which is real money and about 8% of average discretionary income in 2015. Marketing Branding Pricing'

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