Advertising Ethics Management PR 
Great Leadership By Dan
NOVEMBER 27, 2018
And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. As a result, they come across as manufactured i.e. the very opposite of authentic.
Women on Business
NOVEMBER 22, 2010
So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market.
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Women on Business
DECEMBER 28, 2010
They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.
Women on Business
JANUARY 11, 2011
Related posts: Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts Publicity is more credible than advertising because it isn’t paid. If you need assistance drafting your TV pitch, send an email to km@marquet-communications.com. Tune Up Your Pitch Have you ever been to a networking event where everyone.
Strategy Driven
MARCH 15, 2019
But just running an advertising campaign stating that a brand is trustworthy isn’t good enough. The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection. Business has to be about more than just profit.
Women on Business
DECEMBER 7, 2010
Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)
Women on Business
NOVEMBER 23, 2010
Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)
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