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Big Data, Big Opportunity

Chartered Management Institute

It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles. This often encourages an enlightened leadership style – illustrating the profitability of employee engagement and product knowledge in customer-facing staff, for example.

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Management Styles

Strategy Driven

Management by Objectives came into vogue in 1965 and was the prevailing leadership style until 1990. Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. About the Author.

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Good Bosses Switch Between Two Leadership Styles

Harvard Business Review

These two leadership styles, which I and other researchers refer to as dominance and prestige , respectively, reflect two fundamental strategies people use to navigate their way through social and organizational hierarchies. Did they lead by presenting a plan and using their authority to insist that others follow along?

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The Big Picture of Business – Corporate Cultures Reflect Business Progress and Growth.

Strategy Driven

Management by Objectives came into vogue in 1965 and was the prevailing leadership style until 1990. Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. About the Author.

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Relational Leadership and Employee Retention – A Match, part 3.

Strategy Driven

Community Marketing becomes strategic to a respected organization. Relational Leadership is people-centric. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people.

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Google Couldn’t Survive with One Strategy

Harvard Business Review

Page’s distinction brings to life the idea of strategic ambidexterity : a company’s ability of exploring new practices, products and business models while exploiting existing ones at the same time—a capability which is both remarkably valuable and equally hard in practice.

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How to Engage Your Customers and Employees

Harvard Business Review

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Meanwhile, engaged customers are three times more likely to recommend or advocate a product or service to a friend. Haphazard approaches to engagement negate good intentions.

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