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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. Authority As a society, we've been conditioned to respect and follow the advice of experts and authority figures.

Influence 195
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Decision Making Scenarios

Coaching Tip

Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). When seeking others’ advice, don’t ask leading questions that invite confirming evidence. . cialdini social capital status quo thinking process wayne baker william morrow' Example: A request for a charitable donation that is accompanied by a gift. .

Cialdini 138
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These are a few of our favorite … books!

Reality-Based Leadership

Tiny Beautiful Things: Advice on Love and Life from Dear Sugar , by Cheryl Strayed. Pre-Suasion: A Revolutionary Way to Influence and Persuade , by Robert Cialdini. Cy’s picks: Seat of the Soul , by Gary Zukav. The Power of Now: A Guide to Spiritual Enlightenment , by Eckhart Tolle.

Books 40
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The most powerful strategies when beginning a presentation

First Friday Book Synopsis

Over the recent years, I have read dozens of excellent books in which their authors offer advice on how to make effective presentations in one form of another (e.g. None offers more and better advice that does As We Speak: How to Make Your Point and Have It Stick, co-authored by [.].

Power 89
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Don't Let Them Underestimate You

Harvard Business Review

I thought he might be able to offer advice about how to break in at his school. My best advice is to apply to the doctoral program and maybe you could be a TA.". At the time, I had already taught at one business school and hoped to teach more. He waved me off dismissively.

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Great Leaders Embrace Office Politics

Harvard Business Review

Young leaders need advice that’s more realistic, granular, and nuanced. Robert Cialdini’s book Influence: The Psychology of Persuasion shows the tremendous benefits to understanding social psychology. I arrived at this conclusion long ago — regrettably later than I should have — during my corporate career.

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How To Get Others To See Your Potential

Harvard Business Review

The visibility naturally accrues to you, and even though you don''t seek it out, people come to you for interviews and advice. But you can avoid the problem entirely, a powerhouse group of researchers led by Jeffrey Pfeffer of Stanford and Robert Cialdini of Arizona State discovered, by having someone else do the bragging for you.