Strategy Driven
JULY 21, 2020
Experiment with new media formats, take a closer insight into changing purchase patterns, and brace yourself to make some digital noise. In the 21st century, social media forums are a lot more than entertainment tools. Start building communities on social media using the ‘native group’ features. Build Communities.
Harvard Business Review
FEBRUARY 10, 2014
The week before Fashion Week in New York, now underway, is perhaps the busiest in the city’s apparel industry. How does New York’s fashion industry continually pull off Fashion Week year after year? They make modifications to dresses in real time under enormous deadline pressures.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JUNE 6, 2018
Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.
Harvard Business Review
AUGUST 4, 2017
Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. If brands don’t create a social media presence themselves, customers will create one for them. Add value to the consumer.
Harvard Business Review
JANUARY 27, 2012
Powered by local, mobile, and social media, online retail is becoming something that no long-time, card-carrying NRF member might reasonably have anticipated. While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. Talk about the democratization of high fashion.
Harvard Business Review
DECEMBER 5, 2012
With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.
Harvard Business Review
NOVEMBER 21, 2016
The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. The fashion industry is no stranger to fast cycles of learning. From this seemingly simple data, the team has been able to uncover which trends change with the seasons and which fashions are going out of style.
Expert insights. Personalized for you.
68 
Let's personalize your content