Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

JANUARY 18, 2016

Characteristics: Most physical and institutional structures are already in place in these megacities, but with fast-growing populations and severe congestion, there is an opportunity to create value by improving efficiency and livability, and there is a market of customers with cash to pay for these benefits.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

NOVEMBER 27, 2018

But disruption also breeds cultural tensions — as the digital ambitions of the enterprise conflict with longtime operating objectives and create competing priorities that employees don’t know how to balance. Without that clarity, returns from digital initiatives suffer.

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Even when the boom in MBA programs coincided with the rise of Marketing as a discipline, Sales was treated like a stepchild at best. And companies performed the training, not schools.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

JULY 17, 2012

When an entrepreneur decides to start a business, there are typically several important tasks at the top of his or her To-Do list, such as writing a business plan, choosing a name, and obtaining financing. How to Succeed at Key Account Management. MORE ON SMARTER SALES. What's Wrong With Your Sales Training Program.

Entrepreneur 15

Entrepreneur Discount B2B Long-term 15

Harvard Business Review

JULY 17, 2012

When an entrepreneur decides to start a business, there are typically several important tasks at the top of his or her To-Do list, such as writing a business plan, choosing a name, and obtaining financing. How to Succeed at Key Account Management. MORE ON SMARTER SALES. What's Wrong With Your Sales Training Program.

Entrepreneur 15

Entrepreneur Discount B2B Long-term 15

Harvard Business Review

AUGUST 21, 2012

billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. With consumers spending gobs of time in online communities ( more than 1.5 trillion annually. trillion annually.

Media 15

Media Productivity Products Technology 15

Harvard Business Review

SEPTEMBER 9, 2014

(About two-thirds were in B2B businesses.). I talked to Georg Tacke(co-CEO of Simon-Kucher) and Madhavan Ramanujam (Partner at the Silicon Valley Office of Simon-Kucher) about what’s causing this high failure rate – and how some companies manage to improve their batting average. Innovation Marketing'

Price 8

Price Productivity Products Simon 8

Harvard Business Review

MARCH 10, 2017

See More Videos > See More Videos > We have worked with several companies in B2B industries to use Microsoft Workplace Analytics as part of a broader effort to improve sales effectiveness. Sales leaders would dearly like to know whether their deployment of sales capacity aligns with the most attractive opportunities in the market.

Software 8

Software Metrics CRM B2B 8

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Thanks for sharing your insights Peter.

Blog 409

Blog Ryan B2C Brand 409