Brand Development IPO Operations 
Harvard Business Review
NOVEMBER 20, 2013
Yet it does not have a single representative on Interbrand’s list of the top 100 global brands. To many skeptical consumers in developed markets, Brand China still means lower quality. To many skeptical consumers in developed markets, Brand China still means lower quality. Seek partnerships with Western brands.
Harvard Business Review
MARCH 28, 2014
One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Its brand appeal is based on the assertion, “We’re just as good as Lexus but cheap-er.” Great brands never settle for being an -er brand.
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Harvard Business Review
FEBRUARY 26, 2018
On February 13, 2018, the New York Times reported that Uber is planning an IPO. Twitter reported a loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on its IPO date in 2013. Its value growth is powered by the network in place, not by increments of operating costs.
Harvard Business Review
OCTOBER 26, 2011
A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation. Despite these gloomy headlines, three developments in the sector give us hope that the revolution in clean energy production is far from dead: 1.
Harvard Business Review
JULY 24, 2017
Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. It was a highly valued change.
Harvard Business Review
MARCH 28, 2016
Both associations managed their brands and ran the clearing and settlement systems for banks that issued cards or helped merchants accept cards. Then the banks decided to turn the associations into for-profit companies, IPO them, and cash out. MasterCard IPO’d in 2006, and Visa followed two years later.
Harvard Business Review
OCTOBER 7, 2016
In an instant, any business can find itself in the frightening position of watching the brand you’ve worked so hard to build being taken to its knees by a cyber breach. Here’s a generalized scenario similar to cases we’ve experienced: A hot new mobile technology company lands one of the most successful IPOs of the year.
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