article thumbnail

Thoughts That Make You Go Hmmm … on “Good Company”

The Practical Leader

non-monetary recognition and competency development” “A compelling “for what” purpose can also bring out the best in employees. “ Structural cohesion is an employee-generated synergy — essentially a close-knit, high-energy culture — that propels the company forward.” ”

Company 53
article thumbnail

Don’t Settle for Being an “-er Brand”

Harvard Business Review

One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Its brand appeal is based on the assertion, “We’re just as good as Lexus but cheap-er.” Great brands never settle for being an -er brand.

Brand 8
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation. Despite these gloomy headlines, three developments in the sector give us hope that the revolution in clean energy production is far from dead: 1.

Energy 10
article thumbnail

Why Financial Statements Don’t Work for Digital Companies

Harvard Business Review

On February 13, 2018, the New York Times reported that Uber is planning an IPO. Twitter reported a loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on its IPO date in 2013. Any significant, value-relevant development must be immediately disclosed rather than waiting for the annual report.

article thumbnail

Some of the Most Successful Platforms Are Ones You’ve Never Heard Of

Harvard Business Review

Both associations managed their brands and ran the clearing and settlement systems for banks that issued cards or helped merchants accept cards. Then the banks decided to turn the associations into for-profit companies, IPO them, and cash out. MasterCard IPO’d in 2006, and Visa followed two years later.

IPO 8
article thumbnail

What Spinning Off a GE Business Taught Me About Managing Ultra-Fast Change

Harvard Business Review

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. It was a highly valued change.

article thumbnail

Your Company Needs a Communications Plan for Data Breaches

Harvard Business Review

In an instant, any business can find itself in the frightening position of watching the brand you’ve worked so hard to build being taken to its knees by a cyber breach. Here’s a generalized scenario similar to cases we’ve experienced: A hot new mobile technology company lands one of the most successful IPOs of the year.