Harvard Business Review

SEPTEMBER 4, 2015

However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. After all, GM and many other brands around the world have learned the art and science of advertising by investing in campaigns that stand out from others, literally and figuratively. Controversy erupted.

Advertising 13

Advertising Storytelling IPO Automotive 13

Harvard Business Review

OCTOBER 7, 2016

In an instant, any business can find itself in the frightening position of watching the brand you’ve worked so hard to build being taken to its knees by a cyber breach. That’s why every strategic marketing plan, and every company’s overall security strategy, should incorporate a data breach communication plan.

Planning 8

Planning Company Crisis Brand 8

Harvard Business Review

MARCH 28, 2016

Both associations managed their brands and ran the clearing and settlement systems for banks that issued cards or helped merchants accept cards. Then the banks decided to turn the associations into for-profit companies, IPO them, and cash out. MasterCard IPO’d in 2006, and Visa followed two years later.

IPO 8

IPO Succession Technology Software 8

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. It was a highly valued change.

Management 9

Management IPO Diversity Long-term 9

Harvard Business Review

NOVEMBER 9, 2018

.” Pandas look innocent, but their powerful jaws deliver a bite stronger than a jaguars’ Pandas can be painfully costly to individuals whose careers stall for reasons unbeknownst to them and to organizations and managers unable to develop talented leaders to their full potential.

Career 15

Career CFO Sample Execution 15

Rajesh Setty

DECEMBER 4, 2008

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

JULY 27, 2017

Talented founders know that corporations simply cannot replicate the deep experience private VCs have in starting companies, nor their expertise in assisting startups with complex challenges such as deal making, business modeling, resolving disputes among founders, executing a successful IPO, and so on. A New Name and a Unique Brand Identity.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” Only a handful of so-called unicorns — companies that have achieved a valuation of over $1 billion in the last 10 years — come from Israel, and only one Israeli firm, Teva, ranks in the world’s 500 largest companies by market capitalization. We think so.

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 12

Banking Strategy Film Operations 12

Harvard Business Review

APRIL 10, 2013

Real entrepreneurs don''t mind paying taxes, so develop a clear, right-sized and strictly enforced tax system. For example, it is nearly impossible for scaling ventures in many countries, including Brazil and Denmark, to count on an IPO for a successful exit. Taxes per se do not hinder entrepreneurship. Convene, celebrate, catalyze.

Entrepreneur 8

Entrepreneur IPO Incentives Venture Capitalist 8

Harvard Business Review

JANUARY 5, 2011

If you think about how new products and services are hatched and brought to market today, it isn't usually the doing of just one entity — least of all the corporate R&D labs that once served as our engines of tomorrow. As with any type of endeavor, there's a learnable skill to starting up a brand new business. You get this.

Entrepreneur 14

Entrepreneur Innovation Intellectual Capital Mission Statement 14

Harvard Business Review

AUGUST 6, 2014

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Things hadn’t gone well up until that point. search engine company Inktomi in 2002.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Harvard Business Review

DECEMBER 9, 2010

She'd mentioned her business, Calidad de Vida, a group of day care centers for the elderly, and he'd peppered her with questions, explaining that he was interested not only as a doctor (he was the leading cardiothoracic surgeon at Madrid's best hospital) but also as a potential investor (he'd unloaded his stocks just before the market collapsed).

Case Study 13

Case Study Franchising Health Care Follow-up 13

Kevin Eikenberry

JANUARY 12, 2017

Monster is the most iconic of those that brought the service to market, and the first to do it at scale. Dice was actually launched in 1990, initially as a bulletin board service for recruiters – and by the late 1990’s had ascended to prominence as the go-to site for finding software developers in Silicon Valley.

Price 101

Price IPO Content Marketing 101