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How Chinese Companies Can Develop Global Brands

Harvard Business Review

Yet it does not have a single representative on Interbrand’s list of the top 100 global brands. To many skeptical consumers in developed markets, Brand China still means lower quality. To many skeptical consumers in developed markets, Brand China still means lower quality. Seek partnerships with Western brands.

Brand 8
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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

Innovation is widely regarded as important to long-term business performance. However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. For the rest, we found that other factors besides innovation drove strong shareholder returns.

CEO 8
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Why Mega-Mergers Are Back in Vogue for Internet Companies

Harvard Business Review

For many consumer tech companies, this post-IPO pressure on financial returns is too high. Because they are innovative by nature, consumer tech companies need to invest heavily in research and development, which could be done if they had a portfolio of products at different stages of maturity, with some of them being established cash cows.

IPO 8
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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation. Despite these gloomy headlines, three developments in the sector give us hope that the revolution in clean energy production is far from dead: 1.

Energy 10
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GM and Ford Highlight Facebook's Challenges, Opportunities

Harvard Business Review

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. After all, GM and many other brands around the world have learned the art and science of advertising by investing in campaigns that stand out from others, literally and figuratively. Controversy erupted.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”

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GM and Ford Highlight Facebook's Challenges, Opportunities

Harvard Business Review

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. After all, GM and many other brands around the world have learned the art and science of advertising by investing in campaigns that stand out from others, literally and figuratively. Controversy erupted.