Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. At some point, brands will need to see additional options for paid media.

Advertising 13

Advertising Storytelling IPO Automotive 13

Harvard Business Review

NOVEMBER 9, 2018

.” Pandas look innocent, but their powerful jaws deliver a bite stronger than a jaguars’ Pandas can be painfully costly to individuals whose careers stall for reasons unbeknownst to them and to organizations and managers unable to develop talented leaders to their full potential.

Career 15

Career CFO Sample Execution 15

Harvard Business Review

JUNE 6, 2011

This is the age of the maverick, the startup, and, dare I say it, as the cofounder of Fast Company , "The Brand Called You." That's why it's so easy to focus on the magazine covers, the IPO wealth, the personal narratives. Leadership is about service," he told an interviewer last year , "and you can't lead if you can't follow.

IPO 15

IPO Wilde Brand CEO 15

Rajesh Setty

DECEMBER 4, 2008

Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. Co-branding , of course is an out-of-the-box feature.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

MAY 16, 2016

For example, as it grew, Facebook found that its early “move fast and break things” culture had to be funneled into focused technical teams and product groups to make its product development process faster and less erratic, and for it to have a chance of meeting the demands of its new public shareholders following its IPO.

Banking 12

Banking Strategy Film Operations 12

Harvard Business Review

JULY 27, 2017

Talented founders know that corporations simply cannot replicate the deep experience private VCs have in starting companies, nor their expertise in assisting startups with complex challenges such as deal making, business modeling, resolving disputes among founders, executing a successful IPO, and so on. A New Name and a Unique Brand Identity.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

AUGUST 6, 2014

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Ma and the Alibaba leadership team would retain management control.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Kevin Eikenberry

JANUARY 12, 2017

Dice was actually launched in 1990, initially as a bulletin board service for recruiters – and by the late 1990’s had ascended to prominence as the go-to site for finding software developers in Silicon Valley. Subsequent investment and growth would lead to an IPO in 1999. Careerbuilder hit the market in 1996.

Price 101

Price IPO Content Marketing 101