Harvard Business Review

NOVEMBER 29, 2013

Hiding From Managers Can Increase Your Productivity HBS Working Knowledge I''m sitting here, alone, in HBR''s library, writing about how my decision to relocate from my open workspace is making me much more productive. Management sees what they want to see, and we meet our production quantity and quality targets." The urgency?

Productivity 8

Productivity Products Disintermediation Library 8

Harvard Business Review

MARCH 21, 2014

Beyond finding the right seller, an intermediary might help match the buyer to the best product for her, providing important guidance and product information. With product information widely available on the Internet, numerous knowledgeable automobile blogs, websites, most customers can investigate different cars themselves.

Supply Chain 8

Supply Chain Disintermediation Disaggregation Business Model 8

Harvard Business Review

APRIL 4, 2016

First, we should agree on a definition of a new market: in our view, it is commerce that brings together products and services with customers in a transaction that did not previously exist. Some point to disintermediation elements as evidence that these markets are new, but these elements have also existed for years.

Hotels 8

Hotels Disintermediation Real Estate Franchising 8

Harvard Business Review

NOVEMBER 15, 2016

Across the retail landscape, a war is going on, and the battles are being fought on multiple fronts: business models, channels, brands, customers, technologies, and more. This is having a knock-on effect on traditional retail brands that are struggling to compete in the new world order. By Paul Clarke, Chief Technology Officer, Ocado.

Retail 8

Retail Technology Content Chief Technology Officer 8

Harvard Business Review

DECEMBER 7, 2012

So why don't more brands do this — solve the most frustrating problems we experience when we use their product or service? In short, brands can create loyalty by being more personable, helpful and likable. Brands may be saying that they want engagement and conversations with consumers, but that's not what consumers want.

Marketing 8

Marketing Disintermediation Brand Real Estate 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice.

Marketing 8

Marketing Brand Advertorial Advertising 8

Harvard Business Review

JULY 16, 2014

Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. Take more control.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

OCTOBER 10, 2014

The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. If social media were truly owned, brands would have control over the experience, access to their fans, and full use of the data. And Facebook now charges brands to reach their own fans and followers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Finally, as these players' analytics become ever more sophisticated as a function of scale, their ability to rationalize how branded goods of all kinds are marketed and sold will grow dramatically.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

AUGUST 5, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

SEPTEMBER 27, 2016

In our HBR article , my co-author and I highlighted AT&T because it has been strong in its conviction to give its employees—those who have built the brand over the past decades—the opportunity to ensure the continued marketability of their skills through wholesale reskilling. So companies understand a major shift is needed.

Skills 8

Skills Company Core Competence Career 8