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Best Practices To Starting an Optometry Practice

Strategy Driven

Unfortunately, the business side of establishing an optometry career is not always taught in schools. When choosing a location, you should ask yourself these two questions: is the market already saturated and is there a potential for growth. Register Your Optometry Practice on Online Directories. Invest in Marketing.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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N2Growth Blog

magazine’s offering of information, products, services, and online tools for business or management. Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality.

Directory 167
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career. They need to advocate for an advocate or sponsor.

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Put to the test to get a job.

Coaching Tip

Managers said a new test, administered online , has reduced turnover and allowed Delaware North Cos., Now we understand better what makes a great reservation sales applicant,” said. -->Andy Grinsfelder, --> vice president of sales and marketing for the Buffalo, N.Y.-based Leadership Tactics for Career Women. Related articles.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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Five Mistakes We Make at Networking Events

Women on Business

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Here are some common mistakes we make at networking events: 1. We schmooze , but don’t make the necessary connection with people to get business. Effective business networking skills are essential to meeting other individuals.