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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. You will be a source of encouragement to others thereby keeping yourself encouraged, focused, and committed to success.

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

In fact, those that have the tendency to feel guilt are more likely to assist colleagues, are more committed to their organizations, and are perceived by their peers as strong leaders. The guilt-leaners are also proven to be less stressed than their co-workers and have higher job satisfaction. Believe it?

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Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

Look at the opportunity strategically and focus not only what you can contribute, but what this commitment can do for you. Who are the other board members? Are they potentially good connectors and influencers? Related posts: Develop Your Own Advisory Board Post by Jane K. Stimmler, contributing Women On Business writer.

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People Do Business With You…But Why?

Women on Business

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

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10 Ways to be a Better Team Player :: Women on Business

Women on Business

By communicating your expectations you are also letting your team know what you are able to commit to and that will set their expectations of you, so do not over promise. Commitment to the group is transparent and will send a strong message to any teammates that might be on the fence. Align yourself with your teammates. No excuses.

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Katrina Markoff Named Woman of the Year by American Express and.

Women on Business

The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. To prove her commitment to what she calls the ‘lifestyle component’ of her business, her employees participate in a weekly yoga class at the office. Katrina didn’t give up.