The Horizons Tracker
OCTOBER 25, 2021
“Across labor market segments, mothers appear to be similarly disadvantaged at the hiring stage.” If we are to halt the enormous brain drain of women from the labor market, it’s important that we grapple with these societal biases and allow mothers to maintain employment after children.
In the CEO Afterlife
FEBRUARY 4, 2013
This characteristic was at the core of his brand’s point of difference versus the market leaders, Folgers and Maxwell House. Marketing 101 says, “Never try to be all things to all people,” but at Wall Street’s urging, zealous marketers keep trying to break that golden rule. The positioning worked like a charm.
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Harvard Business Review
AUGUST 9, 2018
While most for-profit companies start with product and then subsequently segment customers based on profit potential (higher lifetime value and lower acquisition costs), the most successful nonprofits commit first to reaching an underserved population, which often includes higher acquisition costs and lower lifetime value.
Harvard Business Review
NOVEMBER 16, 2012
Marketers love the notion that a great idea can be carefully crafted and nurtured by one man or woman. Agency truly lies with the agency — or so marketers would like to think — whether that be an ad agency, PR firm, or graphic team. Smaller nonprofits are making smaller, but very concrete, commitments.
Harvard Business Review
MAY 28, 2015
Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. Women account for a significant chunk of the market.
Harvard Business Review
AUGUST 8, 2014
Retooling HR makes organization leaders smarter by applying their existing sophistication about finance, engineering, operations and marketing to HR and talent decisions. It does require that leaders reach across functional boundaries, but thats different than simply placing compensation and benefits under the CFO.
Harvard Business Review
NOVEMBER 10, 2015
In particular, Christensen’s research offers a powerful lens for understanding why incumbents so often lose to upstarts attacking from the low end of the market. When faced with a new technology, however, market leaders often found their historical capabilities were poorly suited to new conditions and difficult to change.
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