Harvard Business Review

NOVEMBER 13, 2015

Many retailers, from Macy’s to Walgreens, are already experimenting with location-sensing technologies, with most of the focus to date on navigation, location based promotional offers, and reviews of nearby products. However, this is just the tip of the iceberg.

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. It’s time to think of business strategies for a digital world — rather than thinking of a stand-alone “digital” strategy.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

FEBRUARY 3, 2014

In particular, we encourage them to immerse themselves with customers, learn their problems, and do some services projects that not only generate cash, but also generate customer intimacy and trust.

Productivity 8

Productivity Products Customer Intimacy Benchmarking 8

Harvard Business Review

JUNE 24, 2013

having sacrificed customer intimacy for increased operational excellence gains through widespread cost cutting, are well documented. In recent years, Tesco stumbled in launching new stores in the U.S. and in its home market in the U.K. One commenter on my post put it bluntly: "Tesco''s recent woes in the U.K., Not anymore.".

Organization 8

Organization Supply Chain Customer Intimacy Stress 8

Harvard Business Review

FEBRUARY 2, 2018

Customer intimacy. Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts. They’ve won the customer’s trust, which is why customers are willing to share data.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

APRIL 18, 2013

Disgruntled customers can make a video on YouTube to broadcast their tale of mistreatment, as Jarrett Seltzer did when Verizon billed him $2,345 for its equipment when his home burned down. But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JULY 29, 2013

Third, new easy-to-use online webinar and videoconferencing technologies make it possible for inside salespeople to create customer intimacy without field interaction. What types of selling situations or tasks are most compatible with inside sales?

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

MARCH 28, 2013

Thus, innovators may seek competitive advantage in their product and service data; the low-cost providers on operations and process data; and those aiming for customer intimacy on customer data. It is vital to develop a deep understanding of what is essential for the future.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

JULY 3, 2015

Improved customer insight : The increased customer intimacy that comes with co-creation deepens your understanding of your market, enabling you to serve it better. When customers co-create and have a vested interest in its success, they are more willing to share personal data and other assets with it.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

APRIL 30, 2013

Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I I call this understanding and tailoring "customer intimacy" ). The result is a powerful combination that fulfills two customer value propositions at the same time.

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8

Harvard Business Review

MARCH 12, 2014

We are in the Age of the Customer. In order to survive and prosper, firms must embrace customer intimacy — online and offline — as a core competence. No doubt, many firms will continue to fly blind when it comes to understanding customer behaviors in their venues.

Retail 8

Retail Customer Intimacy Apparel Wireless 8

Harvard Business Review

DECEMBER 9, 2013

Using IT services to generate cash and develop customer intimacy, it is entirely possible to build products. Given this rather messy environment, entrepreneurs have a few pragmatic choices on how to navigate the seed stage bottleneck: Bootstrap with Services : Many Indian IT entrepreneurs come from the services industry background.

Incubator 8

Incubator Stage-Gate Venture Capitalist How To 8