Leading Blog

APRIL 8, 2020

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. I’ve observed companies panicking and doing anything they can to manage short-term cash—and destroying hard-earned relationships at lightning speed. Re)focus on your forever promise.

Crisis 330

Crisis Short-term Customer Loyalty Long-term 330

N2Growth Blog

MAY 3, 2017

What segment of the market do they serve? Customer Loyalty: Is the firm preferred among its customers? How easy is it for a customer to shift to another provider? New Product Development Capabilities: How fast can new products and services be developed and delivered to the marketplace? By customer?

Strategy 261

Strategy Company Strategic Planning Market Segmentation 261

Skip Prichard

OCTOBER 3, 2022

They know that for deep purpose to take hold, both their daily actions and long-term strategic plans must be consistent with the overarching purpose. Based on my research, I have found that when leaders practice deep purpose, their long-term financial performance actually improves in comparison with their convenient-purpose counterparts.

Short-term 120

Short-term How To Long-term Operations 120

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Strategy Driven

JULY 6, 2015

Little did I know that 20 years later some of the people that I met then would be my best friends and longest term clients. How to hire, fire, train, and market business. John says, “It's about the developing core networking places and participating, getting involved, and establishing a leadership position. About the Author.

Insurance 50

Insurance Committee Customer Loyalty Competitive Advantage 50

Harvard Business Review

JANUARY 16, 2018

While the long-term consequences for users, journalists, media, friendships, Facebook itself, and the future of democracy (see: fake news) are uncertain and hard to judge, there are some lessons we can draw from the announcement. Purpose-driven companies have been shown to outperform their peers over the long term. Short-termism.

Short-term 9

Short-term Company Long-term Customer Loyalty 9

Strategy Driven

MAY 21, 2012

This will leave you in control of your short-term destiny, and allow you to mark a clearer path toward the bigger deal. In fact, SOMEHOW, it seems that regardless of our marketing efforts, referrals, etc. Alternative Development Best Practice 1 – Reality Questions. All committees have a daddy. About the Author.

Committee 56

Committee Advertising Customer Loyalty Simon 56