Customer Loyalty Human Resources Marketing Productivity 
Women on Business
JANUARY 19, 2011
I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. Decide ) Decide what your customer experiences will look like.
Women on Business
DECEMBER 2, 2010
In the movie, Buddy failed dismally to keep up with the production of Etch-a-Sketch toys against the skill and speed of the other elves in the workshop. Does your brand stand out in a crowd with product or service superiority? That makes him dependable and customers always know what they can expect. Are they telling others?
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Women on Business
DECEMBER 8, 2010
Brand loyalty is key to cultivating repeat customers who spread positive word of mouth feedback about your product or service. If you understand your customer and what keeps them up at night, you’re on your way to developing a deep emotional relationship with them providing you can deliver the promise in your brand message.
Eric Jacobson
AUGUST 8, 2018
Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.
Chart Your Course
AUGUST 14, 2012
According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.”
Strategy Driven
DECEMBER 21, 2015
In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”. Totally bogus.
Harvard Business Review
APRIL 19, 2016
Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.
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