Tanveer Naseer

DECEMBER 20, 2016

The following is a guest piece by EMEA Marketing Director Monika Götzmann. The level of customer service you provide can go a long way towards determining whether your business is a success or failure, which is why companies invest so heavily in training and customer service courses.

Performance Review 100

Performance Review Review Loyalty Customer Loyalty 100

CoachStation

AUGUST 26, 2022

Employee discretionary effort and focus are being challenged for many reasons, including the labour market and working from home. They then speculate unemployment will rise to 4% by 2024 in the wake of the economic slowdown influenced by rate hikes. Choice and effort influence engagement. Engagement at work matters.

Motivation 130

Motivation McKinsey Attrition Influence 130

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., But there are many other — often far more lucrative — ways that customer promoters can create value for your firm and help grow your business.

Reference 12

Reference Telecommunications Survey Customer Loyalty 12

Harvard Business Review

SEPTEMBER 8, 2011

This can take the form of a Net Promoter score or some other kind of customer-satisfaction score. Enterprise Rent-A-Car , for instance, defines its Enterprise Service Quality index , or ESQi, as the percentage of customers who check the top box in a survey, indicating that they were completely satisfied with their rental.

Incentives 14

Incentives Metrics Sample Survey 14