Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Why are businesses gravitating toward micro-influencers?

Trends 94

Trends Marketing Succession Content 94

LDRLB

MAY 19, 2011

But I love the conclusion the study suggests about the link between employee performance and customer loyalty – a major principle of the Service-Profit Chain. One thing the authors suggest that is really interesting is that loyal customers can have an effect on how well these service employees do their job. Simmons, Ph.D.

Heskett 96

Heskett P&L Customer Loyalty Succession 96

N2Growth Blog

JANUARY 3, 2011

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. Even if the above areas are not yet in decline, but you are witnessing unusually slow growth or zero growth you still have a problem.

Restructuring 287

Restructuring Blog CEO Brand 287

N2Growth Blog

NOVEMBER 15, 2010

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode.

Loyalty 390

Loyalty Blog Leadership Brand 390

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. A profitable repeat customer?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. Whirlpool differentiates its brands — including WP, Maytag , and KitchenAid — by conveying each unique brand voice across a mix of landing sites, social media, and YouTube channels. Make room for new technologies. Insight Center. Crossing the Digital Divide. Add value to the consumer.

Retail 8

Retail Brand Apparel Discount 8

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy. Of course not. Future leaders will come from places you never expected.

Media 50

Media Follow-up Software Newsletter 50