Remove Development Remove Focus Group Remove Loyalty Remove Operations
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5 Leadership Lessons for Every Entrepreneur

Strategy Driven

Accomplished entrepreneur Kenny Smith , a former NBA player who won two consecutive championships with Houston Rockets, has been given the National Civil Rights Museum Sports Legacy Award for his services, including teaching the use of sports to develop valuable leadership skills.

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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. It uses focus groups and advanced ethnographic techniques to tune in to the voice of the customer.

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Engage Employees Using Customer Service Tactics

Harvard Business Review

And these companies build closed-loop learning into their daily operations so that they're constantly improving. These efforts earn these companies deep, long-lasting customer loyalty. Employee focus groups identify key themes and issues, and employee teams help develop solutions, which they present to store management.

Tactics 14
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Transform Your Employees into Passionate Advocates

Harvard Business Review

We have been studying the links between employee engagement and customer loyalty for a few years now, and we've found that the only route to employee happiness that also benefits shareholders is through a sense of fulfillment resulting from an important job done well. My colleagues and I agree with that.

Survey 17
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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Pitfall #9: Developing your own social software and analytics solutions.

Media 50
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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

Worse yet, they’ll sometimes hire different vendors to address different issues – lifestyle coaches, employee assistance counselors, case and disease management vendors, nurse lines, occupational health and safety experts, workers’ compensation specialists, disability managers, organizational development consultants, you name it.

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The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business Review

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. A faster cycle time for developing ideas.