Strategy Driven
MAY 15, 2023
In this article, we’ll take a look at how to develop a richer understanding of your customer base. A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients.
Great Leadership By Dan
SEPTEMBER 29, 2016
Action Item: Set up focus groups and ask employees how they stay informed about the company. By following the redefined VUCA “people” competencies, your leaders will build a culture of loyalty and respect. Lorraine is president of the consulting firm Lessons in Loyalty. In this way, everyone will be on the same page.
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Strategy Driven
AUGUST 22, 2023
Accomplished entrepreneur Kenny Smith , a former NBA player who won two consecutive championships with Houston Rockets, has been given the National Civil Rights Museum Sports Legacy Award for his services, including teaching the use of sports to develop valuable leadership skills.
The Practical Leader
FEBRUARY 13, 2019
As someone in a focus group quipped, “The most dangerous place in this organization is at the exit door around quitting time. ” In another organization, I was facilitating a development workshop with a few “prisoners” as participants. You’ll get trampled.” You must earn these.”
Strategy Driven
NOVEMBER 22, 2019
When you have repeat customers and genuine loyalty, you know that what you have to offer is just what your customer base is looking for. And, when this happens, you don’t need to worry so much about figuring out ways to appeal to more people or different groups. Another way to gain customer feedback is to run a focus group.
Harvard Business Review
OCTOBER 10, 2011
These efforts earn these companies deep, long-lasting customer loyalty. Employee focus groups identify key themes and issues, and employee teams help develop solutions, which they present to store management. It shouldn't be surprising that the same basic techniques for earning customer loyalty also work with employees.
Harvard Business Review
FEBRUARY 25, 2014
Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. It uses focus groups and advanced ethnographic techniques to tune in to the voice of the customer.
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